Jakarta, November 9, 2022 - PT. Garuda Daya Pratama Sejahtera (GDPS) successfully won two awards at the prestigious “BUMN Branding & Marketing Award 2022” 10th edition event organized by BUMN Track with the theme “Strong Brand Immunity to Stay Relevant.”
GDPS won two awards as “Silver Winner” in the “Global Branding & Marketing Awards International Recognition category.” Furthermore, President Director of PT. Garuda Daya Pratama Sejahtera (GDPS) Mohamad Arif Faisal also won “The Best CEO of BUMN Subsidiary” as “Pandemic Era Business Innovator.” The awards were presented by the Judging Panel of “BUMN Branding & Marketing Award 2022” at the Golden Ballroom the Sultan Hotel Central Jakarta.
Chairman of the BBMA 2022 Judging Panel and Co Founder & Executive Chairman WIR Group, Daniel Surya stated, “BUMNs need to have a strategy to maintain the existence and consistency of a brand’s identity. On the other hand, maintaining brand equity through both local and international cooperation is also important to increase consumer loyalty and strengthen the brand in the market so it can compete and always remain top of mind for customers.”
This led to PT. Garuda Daya Pratama Sejahtera (GDPS) securing the “Silver Winner” award, due to the company’s success in having a strategy to maintain existence and consistency of identity, as well as maintaining balance in business conditions and transformation during the pandemic. Strengthening branding and marketing strategy on the brand enabled the company to remain resilient and continue growing while facing competition in the global market through innovation in the branding and marketing fields.
In the “The Best CEO of BUMN Subsidiary” category as “Pandemic Era Business Innovator,” Mohamad Arif Faisal successfully developed innovation and optimized GDPS performance during the pandemic by creating an air circulation system innovation in enclosed spaces (indoor air engineering) called “Beyond Fresh.” Indonesia’s first air circulation technology system innovation. Adopted from the latest aircraft cabin room technology to reduce the risk of COVID-19 transmission indoors. Designed by Indonesian Aviation Experts, “Beyond Fresh” is capable of deactivating virus-carrying aerosols using UV-C light, filtering viruses through HEPA filters, and regulating air circulation according to ACH standards.
These two awards successfully won by PT. Garuda Daya Pratama Sejahtera (GDPS) drive the company to continue innovating with “Beyond Fresh,” developing and marketing products in line with the spirit of the Ministry of BUMN, which is dynamic, adaptive, progressive, collaborative, and innovation-oriented toward the future.
